Privacy and policy

OVERVIEW

Welcome to Mindsmaking! Your privacy is important to us.

Mindsmaking (“we”, “us”, or “our”) operates the mindsmaking.com (hereinafter referred to as the “Service”). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Definitions

refers to the website operated by Mindsmaking.

means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

is data collected automatically, either generated by the Service or from the Service infrastructure itself (for example, the duration of a page visit).

are small files stored on your device (computer or mobile device).

 means the natural or legal person who (alone or jointly or in common with other persons) determines the purposes for which and how any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

 means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

 is any living individual who is using our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you. We may gather various types of Personal Information, including:

 

Personal Details: This encompasses your name, usernames, or login credentials, password, areas of interest, estimated delivery date, responses to quizzes or surveys, participation in programs aimed at promoting healthy pregnancies, and photographs uploaded to the Service.

 

Demographic Data: Includes your gender, date of birth, nationality, titles, professional roles, company details, educational background, work history, and language preferences.

 

Contact Information: Your postal address, phone numbers, email address, and public social media profiles or handles.

 

Consent Records: Documentation of any consents you have provided, noting the date, time, method, and context of these consents.

 

Location Information: Detailed geographic data specifying the exact location of your device, referred to as “Precise Location Data.”

 

Transactional Details: Information related to purchases, including transaction logs, pricing, billing records, payment methods, cardholder or account holder’s name, amount, and date of transactions.

 

Employer Information: If interacting in a professional capacity, relevant contact details of your employer such as the company’s name, address, and contact numbers.

 

Views and Opinions: Any personal views or opinions you or others express directly to us or publicly on social media platforms and within our Services, including forums.

In addition to the Personal Information detailed earlier, we collect a variety of “Other Information,” which is outlined in this policy and includes, but is not limited to, the following

 

Usage Data: Details about your interactions with our Services, including aggregate statistical information.

 

Browsing History: Information on the websites or services you accessed before and after using our Services.

 

E-commerce Interactions: Records of your searches for and engagements with e-commerce opportunities, including offers and merchants within the Services.

 

GeoIP Data: Approximate location data (e.g., city or ZIP code level) derived from the IP address of your device.

 

Device ID: A unique identifier for mobile devices distinct from hardware serial numbers.

 

Advertising ID: A unique, resettable ID for device-based advertising, such as IDFA for iOS and Google Advertising ID for Android.

 

IP Address: A unique number assigned to your device when you access the Internet.

 

Online Data: Information collected via cookies, eTags, Javascript, pixel tags, device ID tracking, anonymous identifiers, and other technologies. This includes data related to your engagement with the Services, as well as content and advertisements on third-party Channels and interactions with emails.

 

Device Information: Type of device, settings, and the software used.

 

Log Files: These may include details such as IP address, browser type, ISP, referring/exit pages, operating system, date/time stamps, and clickstream data.

 

Web Beacons and Pixel Tags: Electronic files and methods used to pass information from your computer to a third-party website, which help in tracking interactions with web pages and advertisements.

 

Local Storage Solutions: Including Flash cookies and HTML5, used to store data locally on your device.

 

Mobile Analytics: Utilized to assess the functionality of our mobile applications on your device.

Sensitive Data Information

We process your Sensitive Personal Information only when necessary and in strict compliance with applicable laws. The Services are designed with adult users in mind and are not intended for children.

For any health-related data or other special categories of personal data protected under the General Data Protection Regulation (GDPR), we secure your explicit consent. This consent is obtained distinctly at the point of data collection, such as when you subscribe to a newsletter or consent to tracking on our website. You retain the right to revoke your consent at any time; this can be done by unsubscribing from our newsletters as detailed in Section 6 or by modifying your preferences as outlined in Section 15.

 

Children’s Privacy

Our Services are not designed for children, particularly those under 16 years old—or the relevant age of consent in your jurisdiction. Minors are advised not to provide any personal information, participate in public discussions, forums, or chats, nor make any purchases through the Services. Moreover, minors under 18 are prohibited from acquiring coupons or codes to buy goods or services on third-party sites. Should it come to our attention that a minor has provided personal information through our public platforms, we will remove such data promptly.

How We Utilize Your Personal Information

We are committed to transparently and responsibly managing your personal information. Here’s a breakdown of how we utilize the data we collect:

 

Service Provision and Management: 

Your personal information is fundamental in providing and enhancing the services you access. It helps us manage your account, deliver content, facilitate transactions, and ensure seamless operation of our services.

 

Communication:

We use your information to communicate with you, respond to inquiries, send service updates, and provide support. This may include notifications about changes to our services or new offerings that may interest you.

 

Personalization: 

By understanding your preferences and interactions with our services, we tailor content, advertisements, and offers to suit your interests and needs. This enhances your experience and the relevance of the information you receive.

 

Security and Fraud Prevention:

We deploy your personal information in efforts to safeguard our services, prevent fraud, and ensure the integrity of your transactions and data.

 

Compliance and Enforcement: 

Compliance with legal, regulatory, and policy obligations is imperative. We process your data as necessary to comply with these requirements and enforce our terms and conditions.

 

Research and Development: 

We analyze the information we collect to understand user behavior and preferences. This research helps us improve existing services and develop new features that respond more effectively to user needs.

 

Engagement and Feedback: 

To better engage with you and collect valuable feedback, we use your information to conduct surveys, promotions, and contests. This interaction helps us enhance service quality and develop new offerings based on user insights.

 

Marketing purposes: 

We leverage your personal information to engage you with marketing materials tailored to your interests. This includes sending communications about new features, updates, products, and special offers directly via email, SMS, or other channels. Additionally, we use your data to personalize advertisements for our products and those of our advertising partners, ensuring the content is relevant to your preferences. Furthermore, both your individual and aggregated information help us and our third-party partners enhance the effectiveness of our broader marketing and advertising campaigns.

 

To safeguard the security and integrity of our business, ensure compliance with legal mandates, and within the bounds of legal allowances:

we utilize your information. This approach is fundamental in protecting our company, our affiliates—including other Mindsmaking brands—our customers, and our services. We may employ your data to adhere to legal statutes, respond to court directives, or other legal obligations, or to support investigations. This usage extends to defending our rights and property, or those of third parties, enforcing our Terms of Use, this Privacy Policy, and agreements with third parties. Additionally, your information helps in detecting and preventing fraud and crime. In the context of corporate business transactions, such as mergers, acquisitions, joint ventures, or financing or sale of company assets, your information may be a pivotal asset. Furthermore, in situations of insolvency, bankruptcy, or receivership, personal information may be utilized as necessary.

 

Other Purposes:

We may utilize your personal information for other purposes when we have your explicit consent, upon your direction, or following a notification provided to you. This flexible approach ensures that any new use of your data, not previously outlined, aligns with your preferences and is transparently communicated, allowing for your informed consent and engagement. This policy underscores our commitment to maintaining the adaptability of our data usage practices, ensuring they serve your best interests while respecting your choices and legal rights.

How We Share Your Personal Information

We handle the sharing of your personal information with a focus on privacy and legal compliance, ensuring that your data is used appropriately and securely. Here’s an outline of our practices regarding the dissemination of your information:

  • Affiliates and Subsidiaries: We may share your personal information within our family of companies, including affiliates and subsidiaries, to facilitate integrated services, enhance your customer experience, or for internal administrative purposes.
  • Service Providers: We engage various third-party service providers who perform functions on our behalf, such as hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure, customer service, email delivery, and auditing services. These service providers are bound by contractual obligations to protect your personal information and use it only for the purposes for which we disclose it to them.
  • Partners and Collaborators: We may partner with other companies to offer joint promotions or products. When we do this, we may share the necessary information to facilitate these offers.
  • Legal Requirements and Compliance: We may disclose your personal information if required by law, such as to comply with a subpoena or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
  • Business Transfers: Your personal information may be part of the transferred assets in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event.
  • Public Forums: If you participate in any public areas of our service, such as forums, chats, or social media posts, the information you share can be viewed by other users and may be used to contact you.
  • Consent-Based Sharing: Lastly, we may share your information for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
  • We may use your information to provide you with updates, promotions, and helpful resources related to pregnancy, parenting and raising healthy children. This communication may be through telephone, emails, or  other communication channels. We strictly adhere to all applicable laws and regulations regarding user communication. 

 

Data Practices

We’re committed to protecting your information and keeping it secure. Below is a breakdown of how we handle your data:

 

Data Security: To comply with relevant laws, we have implemented organizational and technical safeguards to protect your User Information from unauthorized access, disclosure, alteration, destruction, or other unlawful processing. 

The Internet operates as an open system where information transmission isn’t entirely secure. While we take reasonable precautions to protect your information, we cannot guarantee the absolute security of any data transmitted via the Internet. You are responsible for ensuring that any Personal Information sent to us is done securely, and we recommend using secure connections when sending sensitive information.

 

Data Accuracy: We are committed to maintaining the accuracy of your User Information. We take appropriate measures to ensure that your User Information we process is accurate and updated as needed. You have the right to request that we rectify or erase any inaccuracies.

 

Data Retention: We store your information securely for as long as it’s essential to provide you with our services, comply with legal requirements, or resolve disputes. This means we won’t hold onto data longer than necessary. We regularly review and remove inactive information to ensure we only retain what’s truly needed.

 

Your Cookie Choices

When you visit our website, you have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline them if you prefer. Please note that blocking cookies may affect the website’s functionality and user experience.

 

Changes to Our Cookies Policy

We may update our Cookies Policy from time to time to reflect changes in our practices and legal requirements. Any updates will be communicated on this page. We encourage you to revisit this page periodically for the most recent information.

 

Legal Grounds for Processing Personal Information

We process your personal information responsibly and lawfully, relying on various legal bases outlined below:

 

Consent: We may process your personal information based on your explicit consent. This applies to processing activities that are entirely voluntary and where your consent is freely given.

 

Contractual Necessity: Processing of your personal information may occur when necessary to fulfil contractual obligations between you and us.

 

Compliance with Applicable

Law: We may process your personal information to adhere to legal requirements imposed by applicable laws and regulations.

 

Protection of Vital Interests: Processing of your personal information may be necessary to protect the vital interests of individuals.

 

Legitimate Interests: We may process your personal information when it aligns with our legitimate interests in managing, operating, or promoting our business. In such cases, we ensure that our interests do not override your fundamental rights or freedoms.

In processing your personal information for the purposes outlined in this Policy, we rely on one or more of these legal bases, depending on the specific circumstances. We are committed to maintaining transparency and accountability in our data processing practices, ensuring compliance with all relevant laws and regulations.

 

International Data Transfers

On occasion, we may transfer your information to locations outside the United Kingdom (UK) or the European Economic Area (EEA) to provide our services or collaborate with trusted partners. Some of our third-party service providers may also operate internationally in the United States.

We operate and process your information in the UK and other locations. It’s important to note that privacy regulations in these locations may not provide the same level of protection as those in your country of residence. By utilizing or interacting with our Services, you acknowledge and consent to transferring and processing your information in the UK and any other locations where we, our personnel, affiliates, or vendors operate.

Our priority is to ensure the security and integrity of your data, regardless of its location, and to comply with applicable data protection laws and regulations.

 

Changes to Our Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our privacy practices. We aim to keep you informed of any material changes by clearly indicating the date of the most recent update at the top of the Privacy Policy. By continuing to use or engage with our Services after the updated Policy is posted, you consent to the processing of your information in accordance with the revised Policy.

 

Mindsmaking Brands

We share your personal information across our Mindsmaking brands, including Smartbabus E-commerce, primarily to enhance your user experience. This may involve offering you a seamless service across different platforms, providing personalized product recommendations, or simplifying transaction processes.

We are committed to ensuring that your information is shared responsibly and with respect for your privacy. If you have any questions or concerns about how we share your personal information, you are encouraged to contact us directly.