Helen’s journey as Product Manager at Mindsmaking Brands began with her deep love for childhood education and creativity. With a background in child development and design, Helen understands that products for children should be more than just fun—they should nurture growth, spark curiosity, and bring families closer. For Helen, each product is an opportunity to make a difference in a child’s life and to help parents feel empowered along the journey of raising confident, resilient little ones.

When Helen joined Mindsmaking Brands, she took on a unique challenge: to bridge the needs of both parents and children by creating products that feel purposeful and bring real value to families. With a thoughtful approach, she leads product development for Mindsmaking and Mindkindles, from concept to completion. Her goal? To ensure each product inspires, educates, and resonates with its audience, reflecting the brand’s mission of holistic child and family development.

Helen’s day-to-day work is a blend of art and science. She collaborates with nutritionists, illustrators, content creators, and educational experts to create a diverse product range, from interactive worksheets and developmental toys to educational videos and digital printables. With her keen eye for design and focus on child psychology, she ensures every product not only captivates children’s imaginations but also supports their growth. Her role involves constant refinement—testing prototypes, gathering feedback, and tweaking each product until it’s just right.

One of Helen’s proudest achievements has been leading the creation of Mindkindles’ Reading App, a future project she’s shaping to foster a love for reading in young minds. With features like interactive storybooks, voiceovers, and downloadable content, the app will allow children to learn at their own pace and explore stories that build confidence, empathy, and resilience. For Helen, this app represents a new frontier in early education, merging technology with traditional storytelling to create an enriching, memorable experience.

For Helen, Mindsmaking Brands is a personal mission. Every product is crafted with care and intention, embodying her belief that children deserve resources that respect their individuality, nurture their curiosity, and help them grow into their best selves. Helen’s work is more than managing products—it’s creating a world where learning is joyful, families are supported, and every child has the tools they need to thrive.